Pop quiz: what’s the most boring page on your website? - Did you answer, “About Us?” If so, you’re in the same boat as a lot of small business owners. After all, it’s easy to post a quick bio and an old staff photo — and then forget about it.
But this neglected page is one of the most powerful marketing and customer engagement tools you have. Your company’s About page should build confidence in your brand and tell visitors everything they need to know about your team’s mission.
Let’s make your About page sparkle with these 10 must-have components..
Entrepreneur magazine defines a mission statement as, “what an organization is, why it exists, its reason for being.” One idea we’d propose adding: it has nothing to do with revenue. A mission statement allows you to radiate your passion about why you do what you do, how it helps the world and the lengths your company will go to in order to align your product or service with your values. Tip: Check out these inspiring examples of mission statements
An infographic is a terrific way to share the story of your journey from big idea to milestones to the present day while respecting the reader’s time. Include details about customers and key employees along the way who changed the company’s direction or influenced new product development.
To make your company seem like it’s actually run by humans and not automated messages, include a section about the team. Here you could include a photo of each employee — preferably relaxed and smiling rather than posed and serious — their title, and a brief bio that covers both their job description and personal facts.
4.-YOUR ENDORSEMENTS AND REVIEWS
Sharing how others feel about your company signals that you have a strong commitment to building relationships and are not just about amassing a huge customer base. Knowing who else trusts and respects your brand often goes a long way with potential customers who drop by your site to learn more about you.